ONE STORY
Explain your company culture,
at a time.
What if you could stand out to the ideal candidates who don’t even know about you yet?
What if you could stand out to the ideal candidates who don’t even know about you yet?
Are you a biotech company, working against a highly competitive job market to find your ideal employee candidates?
You’re busy implementing new systems and processes, interviewing, hiring, and onboarding as well as curating an amazing cultural experience for your team, but that doesn’t give you enough time to find the people you need to reach major milestones in a market where jobs outnumber qualified candidates 12 to 1.
What if you could be a biotech no longer needing to worry about filling roles?
What if you could be a biotech no longer needing to worry about filling roles?
We’re Back Bay StoriTel, a Employer Branding company based out of Boston, Massachusetts. Headed by Lisa Hazen, a branding and strategic planning tour de force of 20 years, our mission is to help biotech companies like yours market who you are (not just what you do) to ideal, prospective employees. We bring expertise across employer branding, market research, social media, and culture-based copywriting so you can focus on doing the life-changing work you were designed to do.
What if the people you hired stayed longer and you didn’t have to worry about attrition?
What if the people you hired stayed longer and you didn’t have to worry about attrition?
You may be wondering,
“What is employer branding?”
In simple terms, employer branding is marketing yourself to your ideal candidates. It involves an in-depth process of discovering, defining, and marketing the culture and values of your organization so you can stand out to the talent that belongs within it. It’s finding what differentiates you as a biotech company and capitalizing on it.