GEMS
Our People Are
In my first day of interviews, it was easy to see that the people of Arbor cherished each other. They support and truly enjoy each other. In addition, the Leadership Team knows how incredible their team chemistry is and embraces it.
Our People are Gems was such an easy theme. It rose to the top quickly and now you’ll find videos and stories that explain why each person is a gem on their LinkedIn page. One of the other things I loved about Abor is their willingness to embrace each other no matter what. Whether it’s spandex and rainbows, bow ties and pocket protectors or eating cheese puffs with chopsticks.
There were so many non-traditional backgrounds that Origin Story was a way to show that off. With a slew of social campaigns set up in a campy, 70s style, Abor stands out in a very crowded market in the best way possible.